29-Apr — 03-May, 2019 5 day event

Berinsfield

Helping people startup & make money
doing what they love

Overview

People Attended

74

Show ups

/
121

Sign ups

0%
vs 50% on average show up rate in 2018

Days Attended

4.5

Average
attendance

/
5

Course
Duration

0%
vs 80% of course duration on average in 2018

Started a business

0%
trading
+50% almost ready
vs 30% of started businesses on average in 2018

First sales

0%
made a sale
during the course
vs 27% of sales on average in 2018

Where did people come from

For 5 days the PopUp Business School ran in Berinsfield Community to help people start businesses and make their own money doing what they love.
Attended
Signed up, but didn’t show up

Online course

We know that not everyone can make the dates of the physical workshop or indeed be able to; so we offer an online course for people to use as an alternative.
Check out the online course
50*
people
supported online
* This is the estimated number of people supported online in the local area over the time period of the marketing, event and follow-up.

Who came to the event

Gender

27%
Male
73%
Female

Ethnicity

4%
 
8%
Black
86%
White
2%
 

Event promotion

A huge amount of effort and work with our partners went into promoting the event and getting the message out to Berinsfield and the surrounding areas.

Methods of promotion

Flyers in the local area

Between us and the partners we delivered over 1000 flyers in and around the local area to key locations and stakeholders.

Social media

We leverage the use of different social channels to reach local people. Using a mix of Facebook groups, Twitter, Instagram, Facebook Ads and LinkedIn, we find local people and spread the good news!

Local partner promotion

Our partners are experts in the local area... we aren't! We use the local knowledge of our partners and apply our community lead marketing approach to engage and excite potential participants.

Local stakeholder promotion

There are organisations, businesses and communities working within our target area's that are already engaging our target audience. We get involved and work with them to deliver the PopUp message to their clients.

Venue branding

Our venues are usually community spaces or located in high-footfall locations. We maximise on this with posters and signs in the weeks leading up to the course.

Networking events

To get in with a local audience, you need to get in to the network. We attend networking events and conferences, adding value to the area while promoting the event and capturing those that may already be thinking about business or looking for a new opportunity.

SEO

If you're looking for a business, where do you go? Google is such a huge part of our everyday life, we need to make sure we're putting ourselves right in front of our clients. Our event pages are all SEO optimised to come up to local people looking for similar opportunities.

Eventbrite

Eventbrite is an amazing tool that we use to track all of our events, capture sign-ups and contact participants before the event. It's also got it's own community looking for events like this!

How did people hear about us?

Hover over tiles for a visual representation of the numbers.
0%
  • Referral (friend/family)
0%
  • Job centre
0%
  • Flyer / Poster
0%
  • Local media (newspaper, radio)
x0%
  • Facebook
  • Other social media
x0%
  • Eventbrite
  • Local support programme
  • Housing association / Landlord
0%
  • Google / Search engine

Social economic impact

The economic impact figures below are predictions based on the results of 3 large events we ran in Reading, UK over an 18 month period. We performed a longitudinal study based on these events, tracking the impact on our 300+ participants.
Cost
of PopUp event
£12,500
Return
for every £1 invested
£43

Contribution
to the economy

£0
per annum
Unemployed
13
Average benefits saving per person
£17,802*
Saving to the public purse
£231,426
Self-employed
10
Average income per person
£16,409*
Increased economic activity
£164,090
Full-time employed
5
Average salary per person
£28,247*
Increased salary
£141,235

*The above numbers are an estimation based on the benefits system and average income in the UK.

Attendance

This PopUp event had a variety of different workshops over the days we were there. But how long on average did participants stay for?

Average show-up

On average, we had 67 participants each day of the PopUp Business School course, most attended each day with some dipping in and out.
91%

People stayed for

4.5
out of
5
active days
day course
% of people
73% of our participants attended all 5 days.

Employment status

38% of the people who came along to the event told us they were unemployed at the time the event started.
There was a high number (27%) of self-employed people who came to the event.
38%
Unemployed
27%
Self-employed
34%
Run a business before
9%
Full-time employed
15%
Part-time employed
11%
Other:
Retired - 5%, Carer - 5%, Volunteer - 1%,

Start-ups & Sales

One of the key points on an entrepreneurs journey is the first sale. The first time you hold that £10 profit in your hand. This can turn out to be the catalyst that drives you forward to build your business.
We do everything we can to help people reach their first sale with 43% achieving this in the first week!

Start-ups

0%
trading
+ 50% almost ready

First sales

0%
made a sale
during the course

Types of businesses created

Arts entertainment and recreation

Real estate activities

Craft business

Human health and social work

Food services

Information and communication

Education

Other


Impact on capabilities

At the PopUp Business School we track four main figures for people before and after the event. We ask people to rate where they are on a scale of 1-10.
Confidence
Happiness
Self-efficacy
Business skills
How confident do you feel? We measure this because we have found that it is one of the most important elements to someone’s success. If they are feeling confident they are more likely to take a chance and approach someone to make that sale and build their business.
How happy are you? Having a clear purpose in life helps people to feel happier and get more done. We uncover people’s purpose and business ideas and help them to feel it is achievable.
This is the ability to get things done and your belief that they are possible. Your self-efficacy plays a huge role in how you approach goals and work and how you react to challenges.
Do you feel you have the business skills you need to run your new business? Your level of skill in business and whether you believe you have the tools to succeed running the business you want to set up.

Websites & social media

Here are samples of the websites that were built, launched and developed over the course.

It is amazing how having a website so quickly helps people to feel that their business is more real.

Website stage

33%
Published
50%
In progress
17%
Not building

Reach & impressions

The event was promoted far and wide and the following numbers represent how many people saw or heard about the event online.

Reach

0

The unique number of people that our content / marketing reached online.

Impressions

0

The total amount of times that content was seen on screen.

Attendees’ feedback

We asked the participants what their Lightbulb moments were at the event. Also they left the messages for our partners and assessed our team’s efforts.
To stop talking about ideas and just get on with it, but targeting MY customer demographic only. Social Media does not need to be, or rather, must not be, about the sale. It is about SOCIAL INTERACTIONS which might or might not lead to sales. Wonderful! I might actually be able to do it then (was my immediate thought!).
Don't over complicate your idea, it doesn't have to be perfect, just do you! Give it a go without getting yourself into debt, what have you got to lose?!
If you are passionate about what you are selling, selling just becomes a conversation. Don't be afraid to say what you do, ask for help, follow up... It's a numbers game. Not everyone will be your customer and that's ok.
Day 2 when I also realised the importance of targeting a specific customer group. That you need to keep engaging with anyone that might be a potential customer.